Izmir advertising agency · BayraklıWith odak agency, we bring your brand to the odak point.

Yes. Professional social media management includes audience and competitor research, content strategy, Reels, Stories and post planning, copywriting, visual direction, publishing schedules and performance reporting. The goal is not simply to post consistently, but to create a clear and professional brand presence across every platform.

It depends on what your business needs to communicate. Video is ideal for demonstrating services, showing customer experiences and telling a brand story. Professional photography works well for products, locations, team members and corporate materials. Drone footage is especially effective for hotels, restaurants, real estate, events and large commercial spaces.

After the shoot, the strongest footage is selected and prepared for production. This may include editing, color correction, audio enhancement, subtitles, music, motion graphics and branded text. Each final asset is formatted for the platform where it will be published, including Instagram, TikTok, YouTube, websites and digital advertising campaigns.

A business website introduces your company, services, contact information and portfolio. Custom software solves a specific operational need, such as reservations, customer dashboards, ordering, reporting, memberships or workflow automation. Depending on the project, a website and custom software can also be developed as one connected system.

Yes. Ongoing maintenance helps keep a website secure, fast and reliable. This may include software updates, backups, technical troubleshooting, content changes, form testing and basic SEO monitoring. Without regular maintenance, websites can become slower, develop security issues or experience broken features over time.

SEO helps search engines such as Google crawl, understand and surface your website. GEO, or Generative Engine Optimization, focuses on improving how accurately a brand is discovered, referenced or cited in AI-generated answers from platforms such as ChatGPT, Gemini and Perplexity. Clear content, strong technical foundations, consistent business information and trusted sources support both strategies.

No. Meta Ads reach audiences across platforms such as Instagram and Facebook using interests, behaviors and audience signals. Google Ads can reach people who are actively searching for a related product or service, as well as users across Google’s advertising network. The right platform depends on your audience, industry and campaign objective.

The Meta Ad Library is Meta’s public tool for viewing active ads running across its platforms. Businesses can use it to review competitors’ messaging, creative formats, videos, images and campaign approaches. The goal should not be to copy another brand’s ads, but to turn competitive insights into an original advertising strategy.

Advertising spend and agency management are usually separate costs. The advertising budget is paid directly to platforms such as Meta or Google. The agency fee covers strategy, campaign setup, audience research, creative planning, copywriting, testing, optimization and reporting. Both costs should be presented separately and clearly before the campaign begins.

No. Services such as social media management, paid advertising, website development, custom software, video production, photography, drone footage, branding, graphic design, SEO, GEO, PR and marketing strategy can be selected individually. The service plan should be built around your business goals rather than forcing every company into the same package.