Social media management
A publishing calendar should serve a business goal.
Short answer
Social media management connects audience insight, brand voice, production, distribution and measurement. Posting volume alone is not a meaningful result.
Editorial review: odak agency strategy team · Updated Sep 14, 2026
Approach
We design the service around the business outcome.
We review the account, competitors, customer questions and past performance before defining content pillars.
Video, photography, design and copy share one creative system and follow an agreed approval workflow.
Organic and paid results are reported separately, then used together to improve messages and future content.
Scope
Tangible project outputs
Content pillars and calendar
Short-form video, images and copy
Approval and publishing workflow
Paid social alignment
Monthly insights report
Step by step
Our process
- 1Brand discovery
- 2Content strategy
- 3Production
- 4Approval and publishing
- 5Measurement and iteration
Frequently asked questions
Before you decide
How is pricing determined?
Pricing depends on channels, formats, production, community management, paid media and reporting scope.
Do clients approve content?
Yes. Approval rights, deadlines and urgent-post rules are agreed before publishing.
Do you guarantee followers?
No. We focus on relevant reach, engagement quality, brand demand and conversion signals.
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