Google Ads agency
Optimize for qualified business outcomes, not clicks alone.
Short answer
Effective PPC management connects the offer, landing page, conversion tracking and sales feedback before budgets are scaled.
Editorial review: odak agency strategy team · Updated Sep 14, 2026
Approach
We design the service around the business outcome.
Keywords, negatives, geography, devices and schedules are structured around commercial intent.
Calls, forms, messages and sales are separated as conversion actions so lead quality can be evaluated.
We recommend that the advertiser retains ownership of the Google Ads and analytics accounts.
Scope
Tangible project outputs
Keyword and intent plan
Campaign and ad build
Negative keyword management
Landing-page recommendations
Cost and conversion reporting
Step by step
Our process
- 1Economics review
- 2Tracking validation
- 3Campaign launch
- 4Testing and optimization
- 5Budget decision
Frequently asked questions
Before you decide
How much ad budget is needed?
The test budget depends on click costs, geography, demand and acceptable acquisition cost.
Is agency pricing included in ad spend?
Usually not. Media spend and management fees should remain separate.
Can you use our existing account?
Yes. Existing ownership, tracking and campaign history should normally be preserved.
Related resources
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